3. Take a look at St. Clair Colleges website. In relation to visuals, what would you propose to St. Clair College to improve/enhance this new website to effectively market to potential incoming local domestic students.Please provide three (3) recommendations and justify your answer with detailed reasoning. (9 Marks)
St. Clair College’s website would benefit from more visuals and less clutter. The website is hard to navigate and has lots of text content and a lack of visuals. In order to enhance the domestic student population at the school and capture this group of people the website would benefit from a student life visual incorporated on the main page. This would capture more attention and give the ability to display aspects of the culture, relationship building, program life and more. An image of the campus, student life and sports highlights would display the content incorporated. This would allow domestic students to see what they could experience and play off the fear of missing out concepts. Domestic students may see the visual representation of what comes with being a St.Clair student and feel more inclined to enroll due to the fact that they see the culture that they could be a part of. Some examples may include images of sports games, events within the school, dorm life and more. This evokes emotion and urgency within the potential students. It would also be beneficial for St.Clair to display visuals of program experiences of previous or current students. Displaying visuals of programs would allow display a visual representation of what future domestic students can anticipate when enrolling in the college. This will invoke emotion within the viewer and allow them to feel inclined to become a student at St.Clair. It also will help them understand what the program will entail better. They will be able to see what their school environment will look like and what the work they will be doing in the program will be. This visual will also evoke a sense of fear as they will fear they will miss out on a program. Displaying more photos of the program highlights will give the students something to look forward to when enrolling in the program. These photos should be current and accompanied by text that describes the program’s highlights. Another visual aspect that should be incorporated is the campus as a whole. Displaying the campus and where the students will be going to school will encourage enrollment. Although the website offers a virtual tour, they barely have any pictures throughout the site that show off the campus. The virtual tour is provided through a link and does not show off the campus right away. This requires the viewer to have to click through the site which requires time and effort that the viewer may not want to put in depending on where they are on the sales funnel. An immediate visual of the campus that the program is at would allow the viewer to save time and effort and increase the chance of the viewer remembering the content. The program content should be accompanied by a visual of the campus and all its glory at first glance. All and all the St.Clair College website should include more visuals that include student life, pictures from the program and campus pictures throughout the site to complement the virtual tour.