Question 2 Part B

a. What is your intended goal and why? (3 marks)

The primary goal of Bowsandpearlsbridal.com would be to provide information to encourage sales. When searching for wedding gowns oftentimes the bridal companies do not provide enough info on their websites. Bowsandpearlsbridal.com should be used as a tool to discover what  style, brand, and fit would suit the bride best. This site’s main goal is to provide information for brides to gain trusted knowledge about the bridal world which will encourage customers to purchase from Bows and Pearls Bridal rather than the competitors. Understanding that the majority of brides are new to the bridal industry and have little idea of what goes into finding the perfect dress and the process is a crucial part of the business. Providing as much information and resources to the brides as possible will help reach the main goal of the website which is to sell as many gowns as possible. A wedding dress is arguably the most important dress a woman will ever shop for. This is something that will be kept in mind when creating bowsandpearlsbridal.com. Ultimately the goal is to sell dresses

b. Who are you writing for and why? (3 marks)

The target market of Bows and Pearls bridal would consist of women in their late 20s early 30s living in Windsor preparing to marry. Bows and Pearls will be targeting women who typically wear white for their wedding day. Certain cultures that include Indian and Chinese do not wear white for their wedding. They often will wear bright colours. Bows and Pearls Bridal will be selling white wedding gowns and these cultures are not within our target market. Although 20 is now considered early to get married it is not unheard of for a young bride to be getting married. It is part of some cultures to get married early so targeting younger ages is still relevant.

c. What type of “Experience” will you be creating for the visitors? Please explain and justify your
reasoning. (2 marks)

Bridal is based around giving brides a stress free experience while planning their very special day. Bows and Pearls not only wants to help find the best suitable dress for each bride but also help them find all their vendors. Bows and Pearls Bridal is the ultimate bridesmaid. It is a company that provides all the crucial information needed to plan the special day as well as help find the most important dress a woman will ever wear. The wedding dress industry is very unique. The experience of finding a wedding dress is much more than just shopping. It is a step closer to forever. Most women dream of the day they will find their wedding dress. Bows and Pearls wants to create the most magical, stress free and positive experience for each and every bride. This company’s main concerns are centered around positive, stress free, uplifting experiences. Choosing a wedding dress and planning a wedding should be fun and exciting not nerve wracking or dreadful.