6. Create a headline for an article about this program targeted to graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please explain what you did, why and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks)
My prompt
Hello ChatGPT, I have recently begun developing website content for The Advertising Marketing Communications Program at St.Clair College in Windsor Ontario. I am hoping to have you create 1 headline that would represent the program well. You will have to act as though you are an advertiser with specialized skills in SEO and marketing. My goal is to invite high school students to join the program. Some of the program highlights include 3rd year students regularly compete in annual advertising competitions winning awards and gaining valuable experience for their portfolios. A four week prearranged work placement provides students with real industry experience and valuable contacts. Many students are hired by their work placement for full-time work following graduation. The content will provide information on the program and why it is a great program overall. I am targeting graduating high school students. These individuals are creative, bright, with strong communication and writing skills. It is important that when creating these headlines you use plain language and strong power and action words. Some keyword ideas include St.Clair College, Windsor Ontario, high hiring rate, and knowledgeable professors. Thank You for your help!
For this headline I developed a prompt for ChatGPT with small modifications based on the previous prompts I made. I changed the amount of headlines needed, along with the goals and audience. I shortened my prompt so it was more concise and allowed for Chat to not utilize too much information and lessen the chance of a reader to continue to read my content. I utilized the same information from my first prompts however made it easier to understand and less wordy. I made sure to include the fact that I was targeting high school students in particular. This was a key part of this prompt. Understanding your audience and the overall goal is incredibly important when developing headlines. This headline targets the individuals I wanted because it uses wording like “Award Winning Program”. I still included my want for plain language, keywords and action words as this is important to any headline. It is important to include all the necessary information needed to help ChatGPT create the best possible headline.