You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. In addition, please outline what information is missing in this question that you would need to create the headline. (4 Marks)
“ 10 Tips That will Make You Successful in Your Second Year of the Advertising Program at St. Clair ”
This headline includes a number which entices readers to click on the headline. It also gives the reader an idea of how long they will be reading the content. In the reader’s mind, if it takes 1 minute per tip it will take the reader 10 minutes to read the content. This is more intriguing to the reader. The headline also includes the Keywords Second Year of the Advertising Program at St.Clair, which is specifically targeted to 1st years of this program as the question asked. The headline is also written in plain language which allows for it to be easily scanned by a reader and easy to understand. The one piece of information missing from this question is the goal behind the headline. My headline was written with the goal of helping second year students however this was not specified in the question. If there is no goal stated it makes it exceptionally difficult to write a proper headline and develop content that is effective.